At π, when we think of a new idea, we look at all the other glasses out there and ask,

“WHY HAVE THEY NOT
DONE THAT BEFORE?”

we do not really understand it.

When you look at glasses from another era you can see they had amazing aesthetics and innovations that put many of today’s glasses to shame. now everything is retro and sometimes even a retro of retro. of course there are one or two new ideas, but certainly not enough.

To us, new ideas are important. While most trousers look like trousers, most sweaters can look like sweaters and most glasses look like glasses, it is also important to do something new. That is the reason we created π.

INDIVIDUALITY

Individuality is a big part of π. We design frames that are not only a little bit different but can make you look and feel a little bit different too. some of our frames are adjustable giving you the freedom to do what you want with them, to take part, to add your own creativity. That way, rather than let a glasses manufacturer decide what look you should have, you get to decide.

QUALITY

Quality is another big part of π. it’s one thing to make prototypes that are enjoyable for days but it is another thing to make real frames that are reliable for years, that don’t go yellow in uv light, that don’t crack or break or feel less than great when they’re used over and over. That is very important to us.

PLAYFUL

π is about being a little playful too. Most glasses look so serious and not everyone wants to look completely serious or be completely serious. π has some serious frames and is serious about its frames but is not a fully signed-up member of the serious club. It likes to play a little too.

SUCCESS

Of course we don’t want to make π glasses so different that people feel like clowns when they wear them, but we do want people’s glasses to be noticed and for other people to say,

“YOU KNOW, THOSE GLASSES LOOK GREAT AND YOU LOOK GREAT IN THOSE GLASSES.”

that, for us, is success.

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