D2 store has an impressive website that pulls in a lot of web visitors and makes them stay in it. This is because of the fact that they have been using website design principles to interact with clients.
How Web Visitors Think?
As a matter of fact, habits of people over the web are not different from how people act on physical store. They are taking glance at every section of the page, scanning some of the texts and clicking on first link that has caught their attention or somewhat resembling what they are looking for. Truth is, there is a big section of the page that does not even get enough attention.
Majority of the users are searching for something that is either useful or interesting. Once they found it, they click it. In the event that a new page fails to meet expectations of users, they simply press the back button and continue with their search process.
Never Compromise Credibility and Quality
In the event that a page is providing users with top-quality content, then they’re willing to make compromise the content with ads as well as the site’s design. This is actually the reason why regardless how beautiful and stunning the design is, it is not able to get good traffic. Content quality is more valuable than the actual design that’s supporting it.
Scanning, not Reading
If there’s one thing that you ought to know about users, then it is the fact that they are not reading the content of the website. Rather, they are scanning the texts in it. When analyzing a website, users are searching for fixed points or even anchors that will guide them throughout the web content.
Web visitors are oftentimes impatient and insisting instant gratification. If the website is not able to meet expectations of users, then the designer automatically fails to do his/her job right. This means that the business loss money in the process. The less the intuitiveness in navigation and higher cognitive load, the more willing website traffic are likely to leave and look for alternatives. Always apply this principle if you want users to stay in your page.