Have you ever noticed what colors your favorite websites tend to use? Have you ever wondered about the psychology behind color and how it can affect your website’s success? Chances are, you’re not on just one website. You might be on Facebook, Instagram, Tumblr, Pinterest, Twitter, Snapchat, YouTube or even playing games like coin master spins – the list goes on!
So that means you’ll want your website to stand out amongst the crowd. To do that successfully, choose colors that complement each other and work well with the design of your site. These are some tips for picking the right colors for your website.
Give Context to Your Website
The first thing to consider when choosing colors is what your website’s purpose is. For example, if you’re designing a website for an ice cream shop, the colors should be cool and refreshing. You can also base your color scheme off of your brand. This way, people will immediately identify that the website belongs to your company.
An easy way to do this is to use your logo as part of the design on your site—for example, place it in the top corner or at the bottom of every page on your site. You can also make it part of the footer or header on all pages of your site.
Pick the Right Color Palette for You
The first step is to decide what colors represent your business. If you’re still not sure, try pairing colors that are opposite on the color wheel. If you have a company that stands for love and peace, for example, you might think about using the colors red and blue.
Another way to figure out what colors represent your color palette is by looking at the logo. If the company’s logo has a lot of blues in it, then it might be best to have blue as one of your main colors.
Choose a Contrasting Color Scheme
The most popular color scheme is complementary colors—those that are opposite each other on the color wheel. This scheme pairs one warm, high-value color with one cool, low-value color for a bold look.
Complementary colors are outside each other on the color wheel and are perfect for larger brands that want to stand out. They’re also good for businesses that want an energetic feel without being too bright or distracting to their visitors.