Basic and Fundamental Visual Design Elements

Visual design projects are all focused on the creation of making the best aesthetics of a subject. A شركة تنظيف بالبخار بجدة on the other hand is focused on ensuring that your workspace is clean for you to deliver the optimal service in every project you get your hands on.

Now, the moment you start working on the aesthetics of an app or website, there are basic elements of visual design that should be considered and it has to be arranged as per the principles of design. These principles and elements work together in forming the foundation of visual design. Any company or visual design artists know how crucial to achieve exceptional visual design of a product or item they are working on.

What are the Elements of Visual Design?

Regardless of the product whether it is websites, applications, hardware and whatnot can actually be broken down to their fundamental elements.

This is as per Alan Hashimoto; the associate professor at Utah State University for Graphic Design and Computer Art as well as Mike Clayton, a professor at University of the Incarnate Word te4achign Computer Graphics Arts. They have written a book discussing these aspects entitled Visual Design Fundamentals: A Digital Approach.

The elements discussed are basic tool that visual designers are using in day to day work and it is without a doubt a prerequisite to have thorough understanding of it.


Lines are simply strokes that connect two points and at the same time, the most basic elements of a visual design. It is used in creating shapes and when repeated, it is capable of forming patterns, creating textures.


These are self-contained areas that are typically formed by lines. It has two dimensions which are the width and length.

Negative/White Space

The negative space is otherwise known as white space which is the empty space around the shape. The relation between the space and the shape is referred as ground/figure, where shape is the area surrounding the shape is ground and the shape itself is the figure.

When designing positive shapes, you are simultaneously designing negative shapes too which is as important as the positive shape as it defines the boundaries of your positive space and creating balance to the composition.