Visual designers are artists and craftsmen

Design is not understood as the external appearance of things.

Visual design is a craft

Design characterizes the design process, in the sense of a design process for user experience: starting with the recognition of needs and requirements, the conception and implementation of prototypes, and the testing and optimization of those with users.

This went hand in hand with the decline in the relevance of aesthetics, i.e., the visual design. The fact that visual design is often viewed as a matter of taste has certainly contributed to this. Both are disadvantageous – both the decline in the importance of aesthetics and the equation of design with art or with a question of good taste. Visual design is also art, no question about it. But design is not just art. While art is devoid of practical purposes, visual designers want to create objects that people need, like to use, and are able to use in a targeted manner. Just like how people need the cleaning services of شركة تنظيف بالبخار بجدة, visual designers have to know what people in their area specifically need.

Visual design works

Visual design triggers emotions, arouses expectations, and shapes moods. In this way, visual design influences brand values, the attitudes towards the product, and, essentially, also the perceived usefulness, usability, and thus ultimately the user experience.

The often invoked first visual impression does not only have a short-term effect. It has an impact on reflective, aesthetic evaluations and persists beyond the interaction with a product or an application. At the same time, it is an essential determinant of how long you are concerned with an application, whether you are reusing it and talking about it positively or negatively.

Good design cannot succeed without a good, goal-oriented visual design. Visual design is an important success factor for products, which should by no means hide behind the effects of content & functions (usefulness) and user guidance (usability) in the narrower sense.

In order to enhance the importance of visual design, it is first of all important to measure the effects of designs. At best the effects of different, visual design drafts – justifiable and measurable. Both are necessary.